Saturday, December 17, 2011

The Largest Starbucks in Singapore

Remember me discussing the Singapore fixation with everything having to be superlative (the biggest, the tallest, the most anything), no matter how trivial?

Well, while working with a grad student at NUS to edit her journal submission, I got to drink my Americano at the largest Starbucks in Singapore located at new U  Town development.  Oooh....

A few observations how the biggest Starbucks in Singapore (by seating capacity) differs from the rest of the outlets around the city:

- Open 24 hours a day for those all-night studying sessions in air-conditioned comfort.
- lots of power points to plug in your laptop (no worries about getting "Stomped" by some petty person who thinks you're getting free electricity and they're not)
- guest computers! (though you probably need a NUS account to log on? I didn't try them)
- a 'used cups/plates' station so you can clear your own table (a rarity in Singapore where anyone who can afford to pay $7 for a frappuccino seems to think they are 'too good' to clean up after themselves)

They also offer a 10% discount for NUS students and staff.  On my breakfast purchase of a scone & coffee the staff asked if I was a student and, unwilling to lie to save 80cents, I admitted I was not. But hours later, for coffee #2, they didn't ask! ;)

I should note that I visited during school holidays which explains the cafe's empty seats.  At any other time of year it's presumably packed!

And, not to make you feel insecure, dear Singapore, but I went to a mega-Starbucks in Seoul that was five levels! 

The outdoor seats shouldn't count


  1. I think Starbuck's franchise image is slowly becoming fossilized and not so trendy and appealing as it once was, particularly back home, but even in Japan to some extent.

    It'll be interesting if they can maintain their brand image in Asia for the long-run.

  2. I dunno, Jeff... I saw a 7 year old Singaporean kid run towards one shouting 'Mummy, I want to go to Starbucks!'.

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